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	Provedor de dados AgEcon (1) Autor Saak, Alexander E. (1) Palavra-chave Advertising (1) Agribusiness (1) Agricultural and Food Policy (1) Demand and Price Analysis (1) Experience Goods (1) Industrial Organization (1) Learning (1) Marketing (1) Monopoly (1) Private Information (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Dynamic Informative Advertising of New Experience Goods AgEcon Saak, Alexander E.. This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the price extracts surplus from the buyers who are yet to learn their valuation for the good. We also show that even though informative advertising may temporarily raise prices and slow down the learning process, an advertising ban can reduce welfare. Tipo: Conference Paper or Presentation Palavras-chave: Monopoly; Advertising; Experience Goods; Learning; Private Information; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing. Ano: 2011 URL: http://purl.umn.edu/103536 Registros recuperados: 1 Primeira ... 1 ... Última

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